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Book on a Desk
GOOGLE SEARCH, FACEBOOK & INSTAGRAM

ADVERTISING MANAGEMENT

Acquire new customers through strategic Google search and social media ads!

Our Ad Services Include...

 Fully managed custom ad campaigns optimized based on your industry

 

✓ Qualified appointments every month through Facebook and Instagram ads

 Custom graphics built around the clients offer

 

✓ Fully managed Facebook Ad campaign for lead generation, builds an automated text marketing list of leads, and call follow up

Get extra high intent buyers to call every month through Google Search Call Only ads

Available Add-Ons

 We’ll turn your missed calls into automated two way text conversations

✓  Once your customer completes your service, we’ll send them automated Google review prompts 

GET STARTED HERE

Fill out our contact form below and our ad specialist will reach out to you within 24 hours!

Free consultation calls available as well.*

*Consult calls are temporarily available exclusively for our new ad services

Thanks for submitting!

Ad Management Inquiry
Coffee and Croissant

CASE
STUDY

Roman from All Day Dial a Bottle, a local alcohol delivery business, reached out for ads management towards the end of October 2023. He was steadily making sales, with a significant portion of his income coming through repeat customers from word of mouth. With the rising cost of living, he wanted to set up an additional channel for sales (Alcohol Dash) without breaking the bank.

STEP 1

The first step was to gain a better understanding of his business needs, ad budget, timeline, profit margins, and main way of converting leads to customers to set up a custom campaign that would work best for his specific situation.

STEP 2

Keeping Roman’s small ad budget in mind, we built a Google Search Call Only campaign on a pay per appointment system to capture high intent buyers. The campaign was set at $25/day with a 15km radius and a custom set ad schedule. During the hours specified, All Day Dial a Bottle’s website would show up at the top of Google when people closeby are searching for alcohol delivery and call the business. 

google search call only campaign ads manager toronto

The ads went live for 20 days in November and generated an additional 16 deliveries yielding over $1000 in profit. We provided Roman with a keyword audit report every 72 hours to ensure the ad spend was going towards keywords that lead to phone calls and within the radius specified. Roman was kept in the loop every step of the way as the ads optimized. 

STEP 3

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Search terms that are out of the delivery range or not a fit towards the business would be filtered out to preserve ad spend.

 

As the ads optimize, the cost per click will reduce as profitability increases.

STEP 4

google ads campaign manager case study

As a result, over 30 calls were generated within 15 days with $478.69 in ad spend and $1520 in sales which achieved a 3x return on ad spend within 2 months for Roman.

Roman will continue with advertising managment as the ads continue to optimize to reduce cost per click, drive sales, and perpetually provide an additional stream of revenue in the new year.

What the clients are saying...

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  • Social Media Management Policies
    You can view our monthly Social Media Management policies here.
  • How does the process work?
    STEP 1. Select & purchase the plan you'd like to start with. Once you're onboarded, we'll setup an automatic invoice via PayPal for the following months while you're using our services. STEP 2. Download our Welcome package PDF that comes with the plan that you purchased. The PDF will contain details regarding your plan, FAQs, our policies, and instructions for our easy 3-step onboarding process. STEP 3. Get onboarded with us! Follow the onboarding instructions which will lead you to: • Our Social Media Management Contract • Our Social Media Management Questionnaire • Instructions for image/video uploading STEP 4. Once all 3 onboarding steps have been complete, we'll begin our setup process which takes 1-2 weeks. Based on your questionnaire answers, we design a preview feed layout for you to approve that will compliment your brand's style and include valuable, shareable filler content to help organically drive more traffic and shares for your account. You'll receive: • A preview of your Instagram feed organized with both your content & our fillers • A link to a shared app where you'll be able to upload future content for us to post in your feed. STEP 5. Once the layout has been approved on your end and we're finished setting up on our end, the posting begins! 1 feed revision is included in the setup fee. Any additional revisions may be charged an extra fee. Your plan's month cycle officially begins on our first date of posting on your account. STEP 6. To renew your plan for the following month: The next month's invoice will be due exactly one month from the first date of posting on your Instagram account, and will be sent to you 10 days prior prior.
  • Can I still post on my socials?
    Certainly! You have the flexibility to add your own content as needed. We encourage our clients to be as involved as they prefer. If you're too busy to manage your social media, rest assured that we've got your accounts covered.
  • Do I get to choose what days you post?
    We post anywhere from 9:00am-1:00pm EST, with our schedules organized per plan: MONDAY | Bronze, Silver, Gold, Abby, Chloe, Stella, Liv TUESDAY | Silver, Gold, Stella, Liv (x2) WEDNESDAY | Bronze, Silver, Gold, Abby, Chloe, Stella, Liv FRIDAY | Bronze, Silver, Gold, Abby, Chloe, Stella, Liv SATURDAY | Gold, Chloe, Stella, Liv
  • Can I still post on my stories?
    Yes! Feel free to post on your stories as often as you’d like, the more, the better to keep your account active! For all Premium Plans, we will also be posting on your story twice a day, Monday to Friday which will be reposts related to your business industry. Once setup is finished, you'll be able to view the upcoming planned story reposts located in the “Story Reposts” folder from your “Saved” section. You can also purchase story bundles of 10 or 20 in our Add-Ons section where we'll design custom stories for you made in your business' branding.
  • What are 'Filler Posts'?
    Fillers are the posts that we design for you in your brand scheme to help create an aesthetic for your Instagram feed. Fillers will contain customized content tailored specifically to your business industry such as: pre & post care instructions, quotes, tips, infographics, memes, reviews, etc.
  • Will you edit and select the reel audios for me?
    Yes! Our Premium management plans include reel editing. We will also select trending audios which can help to increase your visibility and help you grow. If you have a specific audio selection for certain videos, you can also leave notes for us on our shared note/board. For standard plans, you can select our Short-Form video content add-ons to add reels and reel editing to your current plan.
  • What happens if I'm not able to make next month's payment in time?
    Invoices for the next month's cycle will be sent out 10 days prior to their due date to allow time for you to successfully set yourself up for the following month. Should next month's payment not be received by the final due date, our services will be put on hold until the payment is received. Clients with Instagram plans that are on hold for the month's period who choose to reactive their plan must allow us 1-2 business days prior to resuming our services.
  • Can you create/design specific content for me?
    Yes! If we're not given any specific verbiage or instruction, we base our fillers according to the services provided in your setup questionnaire. Filler topics usually include infographics, memes, tips, quotes, etc. Filler topics can also be refined in the setup questionnaire. Any specific filler/content design requests will require at least 24 hours notice, Monday to Saturday. Last minute submissions may be requested, but will not be promised for same-day delivery
  • Are paid ads included in your offered management plans?
    Paid ads are not included in our plans. However as we post for you, you can pick and choose which posts you’d like to boost and promote them on your own! Just a few buttons and then you’re good to go. This allows for clients to pick and choose what they’d like to promote and how much they want to spend.
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Meet
Desmond

Ads Manager/Specialist

After graduating from Queen's University's Commerce Program, Desmond joined Amazon where he developed his customer obsessed approach and learned go-to-market strategies and systems that need to be in place at a successful organization.

In his free time, he spent 8+ years on travel photography and videography which allowed him to develop skills in social media and digital marketing.

Growing up with entrepreneurial parents, he ultimately decided to leave his dream job and follow his passion to help businesses acquire new customers through digital marketing.

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