INTRODUCING
THE INFLUENCER MINI COURSE
A step-by-step blueprint for converting your social following into sponsored brand deals and paid opportunities.
In this mini course, you will learn...
✓ How to pitch to online businesses and get paid opportunities and deals, even with LESS than 1000 followers and/or subscribers
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✓ How to build your branding
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✓ How to create a professional media kit
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✓ How to optimize your social platforms for your ideal reach
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✓ How to create a business for yourself as an influencer with contract templates, pitch templates, goal planning, brand strategies, and more.
Meet
⟡Kayley⟡
Prior to founding Lauren Design Co., Kayley earned an income as a part-time influencer with only 4,000 Instagram followers at the time. In her 1 year of part-time influencing, she worked with dozens of brands and businesses in both Canada and the US, and earned thousands of dollars solely as an influencer. In this course, she shares all her tips and tricks to teach you how to do the same.
This mini course includes...
✓ How-To's
✓ Hands-on Worksheets
✓ Tips and Tricks
✓ Step by Step Guides
✓ Our Influencer Hashtag Bank
✓ Checklists
✓ Average Influencer Rates Sheet
✓ Contract Templates
✓ Pitch Templates
✓ 4 Free Media Kit Templates
✓ Planners
This digital workbook contains 6 units and contains helpful info and step-by-step instructions on how to use our exercises and templates.
INSIDE OUR MINI COURSE WORKBOOK...
UNIT 1: BRAND BASICS
Maintaining a clear and consistent personal brand is an important aspect of building a strong digital identity and creating a lasting impression with potential brand partners. This unit will cover everything you need to know when it comes to creating an authentic brand identity. Once you've completed this section, you'll have a better understanding of who you are as a brand, making you more memorable amongst your competitors.
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THIS UNIT WILL COVER:​​
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Creating A Logo
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Brand Colors vs. Brand Impression
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Identifying Your Brand
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Building A Mood Board
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Instagram Highlight Covers
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Building A Brand Kit
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Optimizing Your Social Channels
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Optimizing Your Bio and Bio Link
UNIT 2: COMMUNITY
Consistent engagement, keeping up with the algorithm trends, and having a supportive community are all key aspects of being a successful influencer. This unit will explore different topics on how you can use your existing following to help grow your platform. ​Once you've completed this section, you'll have a better understanding of who your competitors are and you'll be equipped with the skills you need to help increase your profile engagement and comments.
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THIS UNIT WILL COVER:​​
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Identifying Your Competitors
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Ways to Identify Your Competition
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Building Your Profile Engagement
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How To Increase Your Social Comments
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6 Must-Haves To Incorporate Into Your Captions
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Building A Digital Community
UNIT 3: RATES
Figuring out your pricing can be confusing and stressful. But it doesn't have to be! This unit is designed to help you to gain clarity around what you should be charging, and what services you should be offering. This unit will explore your strengths and how you can structure those strengths into deliverables to pitch to future clients. This unit also includes a guide of average influencer rates for each social platform so you can have a clear blueprint on how to structure your own.
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THIS UNIT WILL COVER:​​
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Identifying Your Strengths
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Structuring Your Deliverables
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Identifying Your Rates
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Additional Expenses To Consider
UNIT 4: MEDIA KIT
Social media kits are often used by influencers as a way to showcase their online presence and credibility, and to demonstrate their social media marketing and communication abilities to potential clients, employers, and others. This unit will dive into the importance of media kits and first impressions along with the necessary tools and templates you need to build your own media kit.
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THIS UNIT WILL COVER:​​
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What is A Media Kit?
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Why Do You Need A Media Kit?
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Building Your Own Media Kit
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Media Kit Template Links
UNIT 5: PITCH & CONTRACT
Having a strong business pitch is the first impression you make on your potential brand partners. It's your chance to sell them on your deliverables, and hopefully get them excited to book you. This unit will cover all the tools you need to sell your pitch with confidence and start booking some deals!
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THIS UNIT WILL COVER:​​
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Building Your Pitch
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Pitch Templates
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Utilizing Your Media Kit To Leverage Leads
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Importance of A Contract
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Contract Template
UNIT 6: CLIENTELE & RESOURCES
At this point of the course, you have a strong brand and business plan in place. Now it's time to implement it, and get you some clients! This course covers tips and tricks for finding your target clientele along with a full list of resources that may come in handy.
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THIS UNIT WILL COVER:​​
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Finding Your Target Partners
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All template links listed throughout this course
This digital workbook contains 6 units and contains helpful info and step-by-step instructions on how to use our exercises and templates.