Meet The Founder

Kayley Lauren

FOUNDER

Main Web & Graphic Designer | Instagram Manager

Hey all! I'm Kayley, Founder of Lauren Design Co., Main Web & Graphic Designer, and your Instagram Manager. I'd like to start off by introducing the face behind the brand and how it all started.

​

I got into this business by falling in love with YouTube and expanding on different opportunities with social media from there. I started off with beauty tutorials and created daily vlogs with my boyfriend as a hobby for us to do together. When we quickly realized we could make money from our videos, we began to take the platform more seriously. I learned the ins and outs of video editing and graphic design with the goal to make our channel more appealing to new subscribers.

I then started to expand and grow my Instagram with the goal to gain a larger YouTube following. I did extensive research on the best ways to organically grow my Instagram profile and stayed consistent with my postings and activity. My Instagram account started to catch attention from local businesses and brands and I was able to partake in many amazing opportunities because of this. Companies started to offer free products and compensation in exchange for a shoutout on my Instagram which eventually opened the door into a brief taste of the modelling industry for me.

​

The modelling industry not only allowed me to network with local models and photographers around the GTA, but I was also able to learn more about marketing through different directors and marketing strategists that I'd meet at these shoots as well. I had the opportunity to learn about advertising, angles, lighting, posting, editing, etc. which I applied to my personal page and businesses that followed me began to notice my profile reach. From there, I started managing local business accounts on Instagram by applying everything I learned from growing my personal account.

​

Modelling was never the main career goal, it was always something I did for confidence and fun... especially because I'm only 5"0 tall! So, I'm glad I was able to find a sustainable career path in the midst of participating in such amazing opportunities, and meet such wonderful clients. It's definitely been a journey, but I'm glad we made it here and I'm ready to help your company get the revamp it deserves!