top of page
Search

The Top Email Marketing Platforms of 2025 (and How to Pick the Right One)


ree

Email marketing is still the closest thing to a “legal cheat code” for building repeat clients. The trick is not finding a platform. It is finding the right platform for your business model, your list size, and how automated you want to get.


If you’re one of our clients using (or considering) our email marketing management plans, this guide will help you choose the platform that fits your goals now, without forcing a painful migration later.


If you want us to handle setup, automations, campaigns, and reporting for you, start here: Lauren Design Marketing & Co


A List of Factors to Consider Before You Choose

Think of your email platform like a gym membership. The “best” one is the one you will actually use consistently.


Focus on These 6 Factors:

  1. Your business type. Service based, ecommerce, creator, or agency.

  2. How you price. Some tools charge by contacts, others by sends, some by active profiles.

  3. Automation needs. Simple welcome series vs advanced multi step journeys.

  4. CRM needs. Do you need deals, pipelines, lead scoring, and sales tracking.

  5. Sales channels. Shopify, WooCommerce, booking links, courses, SMS, WhatsApp.

  6. Deliverability and reporting. You want clean data, not vanity metrics.


Our Top Pick for 2025: Wix Email Marketing


Best for: Businesses already running their website on Wix that want seamless email marketing without juggling multiple platforms.


If your website is built on Wix, using Wix Email Marketing is one of the smartest and most efficient moves you can make for 2026.


Why? Because everything lives in one ecosystem. Your website, forms, automations, contacts, and email campaigns all connect natively, without third-party syncing, extra plugins, or clunky workarounds.


From an efficiency, cost, and performance standpoint, it simply makes sense.


Why We Recommend It

Wix Email Marketing has evolved far beyond basic newsletters. It now functions as a fully integrated email solution designed to work with your website, not alongside it.


Because it’s built directly into the Wix platform, your email strategy can be tied to real website actions like form submissions, bookings, purchases, and abandoned checkouts. That means smarter automation and cleaner data.


Pros

  • Native integration with Wix websites, forms, bookings, and Wix Stores. No external syncing required.

  • Automated emails triggered by real website behavior, including inquiries, bookings, purchases, and follow-ups.

  • Clean, visual email builder that stays on-brand with your existing site design.

  • Built-in analytics connected directly to website traffic and conversions.

  • Cost-effective since email marketing tools are bundled into Wix plans, reducing the need for separate platforms.


Cons

  • Not designed for extremely complex enterprise-level automation workflows.

  • Fewer third-party integrations compared to CRM-heavy platforms like HubSpot or ActiveCampaign.

  • Works best when set up strategically rather than used casually.


Why It’s Our Go-To Recommendation

For service based businesses, creatives, beauty brands, and small to mid sized companies already using Wix, this setup removes unnecessary friction.


Instead of paying for:

  • A website platform

  • A separate email marketing platform

  • A CRM

  • Additional automation tools


You get a streamlined system where everything connects cleanly inside Wix.

That means faster setup, fewer tech headaches, and better long-term performance.


Best Fit for Lauren Design Marketing & Co. Clients

  • Service providers and booking based businesses

  • Beauty, wellness, and fitness brands

  • Brands already using Wix or planning a Wix website

  • Clients who want email marketing that supports website conversions, not just newsletters


If your website already lives on Wix, staying inside the Wix ecosystem is often more effective than forcing an external email platform to integrate.


Learn more about how we build Wix websites and email marketing systems together through our email marketing management plans at Lauren Design Co.


The Best Email Platforms of 2025


1) Mailchimp

Best for: Beginners who want an all in one starting point, and service businesses that need solid templates plus basic automation. Mailchimp+1


Why people pick it

Mailchimp stays popular because it is approachable, has lots of templates, and gives you a wide set of marketing tools in one place. Mailchimp+1


Pros

  • Easy campaign building and a big template ecosystem. Mailchimp

  • Flexible pricing options and widely supported integrations. Mailchimp

  • Good “start here” platform when you are still learning email strategy.


Cons

  • Some of the better automations and segmentation tend to live on higher tiers. EmailTooltester.com

  • Costs can climb as your list grows, especially if you rely heavily on advanced features.


Best fit for Lauren Design Co. clients

Local service brands, beauty and wellness businesses, and newer lists that need consistent newsletters plus a few core automations.


Internal link idea: Learn more about how we manage campaigns for you: Lauren Design Co.


2) Klaviyo

Best for: Ecommerce brands that want serious segmentation, product based automations, and email plus SMS in one system. Klaviyo+1


Why people pick it

Klaviyo is built around customer data and ecommerce behavior. It is especially strong for Shopify style stores. GetResponse+1


Pros

  • Excellent segmentation and ecommerce focused automations. Shopify

  • Deep integration ecosystem, and built for email plus SMS workflows. Klaviyo+1

  • Strong for flows like browse abandonment, cart abandonment, post purchase, replenishment.


Cons

  • Pricing can increase if you have lots of “active profiles” or a big list with low engagement. Klaviyo+1

  • Can feel like overkill if you are service based and not tracking products.


Best fit for Lauren Design Co. clientsProduct brands, Shopify stores, and anyone running frequent promos, launches, or automated revenue flows.


3) Active Campaign

Best for: Businesses that want powerful automation plus CRM features, especially if your funnel is more complex than “newsletter and welcome series.” ActiveCampaign+1


Pros

  • Advanced automation and orchestration with strong CRM capabilities. ActiveCampaign+1

  • Great for lead nurturing, pipelines, and multi step follow up sequences. ActiveCampaign+1

  • Solid option when you want marketing and sales logic together.


Cons


Best fit for Lauren Design Co. clients

Established service businesses, clinics, high ticket offers, and brands that need lead tracking plus email automation under one roof.


4) HubSpot Email Marketing

Best for: Teams that want email marketing deeply connected to a CRM, forms, landing pages, and full funnel reporting. HubSpot+1


Pros

  • Email ties directly into HubSpot CRM, which helps with tracking and personalization. HubSpot+1

  • Helpful AI assisted features like subject line and copy support. HubSpot

  • Strong ecosystem if you plan to expand into sales and service tools.


Cons

  • Pricing can jump significantly at higher tiers depending on what you need. EmailTooltester.com+1

  • Can be more platform than you need if you only want email newsletters.


Best fit for Lauren Design Co. clientsBrands that want “everything connected,” especially if you care about tracking leads from website to consult to client.


5) Brevo

Best for: Budget friendly multichannel marketing, especially if you want email plus SMS, WhatsApp, and transactional messaging options. brevo.com+1


Pros

  • Strong all in one feature set including email, SMS, and WhatsApp options. brevo.com

  • Often cost effective for businesses that send a lot of emails. TechRadar

  • Includes CRM style tools and automation for many use cases. brevo.com


Cons

  • SMS uses a credit model, which adds a second layer of budgeting. Omnisend

  • Some advanced features depend on plan level, so setup matters.


Best fit for Lauren Design Co. clientsService brands that want affordable email marketing, and businesses that want to add messaging channels without going full enterprise.


6) MailerLite

Best for: Clean newsletters, simple automation, landing pages, and a straightforward platform that stays affordable as you grow. MailerLite+1


Pros

  • Simple UI, strong value for the price, and solid automation basics. EmailTooltester.com+1

  • Landing pages and forms are a nice bonus for list growth. MailerLite

  • Good fit for creators and service businesses that want “simple but solid.”


Cons

  • Not as deep as ActiveCampaign or HubSpot for complex automation plus CRM workflows.

  • Fewer enterprise style features if you need heavy customization.


Best fit for Lauren Design Co. clientsNewer brands, coaches, local services, and anyone who wants great looking emails without platform drama.


7) Omnisend

Best for: Ecommerce brands that want email plus SMS and push notifications built for online stores. Omnisend+1


Pros

  • Built specifically for ecommerce style messaging, including automation and multichannel. Omnisend+1

  • Strong support positioning, including chat and email support across plans. Omnisend

  • Great for stores that want speed to launch with proven flows.


Cons

  • Some users find certain parts less beginner friendly at first. TechRadar

  • Best value shows up when you commit to the ecommerce focused workflow approach.


Best fit for Lauren Design Co. clientsShop owners who want solid automations fast, especially if you plan to use SMS and ecommerce flows.


8) Kit (formerly ConvertKit)

Best for: Creators, educators, and personal brands who want newsletters, landing pages, and automations built around audience growth. Kit+1


Pros

  • Creator friendly setup with visual automations and list growth tools. Kit

  • Strong migration support messaging for switching platforms. Kit

  • Great fit for newsletters and digital product funnels.


Cons

  • Not as ecommerce focused as Klaviyo or Omnisend if you need product level segmentation.

  • Advanced features vary by plan, so we plan the setup carefully.


Best fit for Lauren Design Co. clientsCreators, coaches, and educators building consistent newsletter content, launches, and digital product funnels.


Honorable mentions


Shopify Email

Best for: Shopify stores that want a simple, low cost email sender directly inside Shopify. The first 10,000 emails per month are free, then pricing scales by volume. Shopify App StoreIt is a great starter, but many brands graduate to Klaviyo or Omnisend for deeper segmentation and flows.


GetResponse

Best for: Businesses that want email, automation, and landing pages, plus webinar options through add ons. GetResponse+1


Zoho Campaigns

Best for: Businesses already living inside the Zoho ecosystem. It offers a free tier up to specific contact and send limits. Zoho+1


Constant Contact

Best for: Small businesses that want a straightforward tool with a support forward reputation, but it can get pricey compared to feature depth. constantcontact.com+1


Quick recommendations by business type


If you are service based


If you are ecommerce

  • Best for deep revenue flows: Klaviyo, Omnisend. Klaviyo+1

  • Budget friendly multi channel: Brevo. brevo.com


If you are a creator

  • Best all around: Kit, MailerLite. Kit+1


Want us to run your email marketing for you?

If you tell us what you sell, where your audience lives, and whether you are service or ecommerce, we can recommend the platform that fits your goals, then build the system so it actually performs.


Start here: Lauren Design Co.

Comments

bottom of page