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CLIENT PORTFOLIOS

Client Portfolio Spotlight:
The Bar Aesthetics

Who They Are:

Chakay Smith, founder of The Bar Aesthetics in Pinole, CA is a licensed cosmetologist, SMP artist, and educator. She brings a unique blend of precision, purpose, and power to everything she does. She’s also the founder of The Bar Hair Ink Academy, training the next generation of scalp micropigmentation artists and beauty professionals.

How We've Helped:

Chakay came to us with a clear vision, but needed support turning that into a strong, consistent online presence. We’ve helped bring her brand to life through strategic ad design, social media content, video editing, and a full feed transformation that reflects both the results she delivers and the bold energy behind her business.

Featured work for The Bar Aesthetics

Chakay Smith built The Bar Aesthetics to be more than just a service-based studio. It’s a space where students build futures and clients rediscover their confidence. As her brand evolved, so did the need for a stronger, more consistent digital presence. Through thoughtful content, elevated visuals, and strategic video work, we’ve helped translate her expertise into an online experience that reflects the standard she sets for both her clients and students in-person.

Social Media Work

We developed a branded social media system that aligned with Chakay’s classy, sleek, & minimal aesthetic by highlighting services, results, and her role as both an artist and educator.

What we handle for The Bar Aesthetics:

Feed design with a clean, curated layout
Content planning, posting, and scheduling
Branded post templates for services, reviews, and FAQs
Social media video editing for reels and service promos
Ad design for services, trainings, and events
Promotion of both client services and academy trainings

Tap the posts for caption examples and service details.

scalp micropigmentation photo editing the bar aesthetics

Transforming her Instagram Feed
Taking Chakay's feed from inconsistent to instantly recognizable.

Your Instagram feed should reflect the quality of your work. For Chakay, that meant more than just posting regularly (which she struggled with as well). We reworked The Bar Aesthetics' layout into a polished, branded feed that showcases her services, academy, and transformations with clarity and intention. Visitors to her pages can now enjoy professional, scroll-stopping presence that communicates trust, consistency, and authority at a glance.

BEFORE

Mixed tones and styles
Unbranded posts with limited consistency
No clear content structure or visual hierarchy
Low engagement on key offerings

AFTER

Structured grid with a consistent visual identity
Color palette aligned with brand aesthetics
Clear content pillars: services, results, academy, community
Posts designed to educate, convert, and inspire

Reels & Video Ad Work
Telling Chakay's story through motion.

Video is a key part of The Bar Aesthetics brand. Chakay values content that feels personal and real, something that gives viewers a genuine sense of what it's like to be in her chair or in her class. We’ve created reels and short-form videos that highlight her services, showcase student experiences, and reflect the elevated but approachable vibe of her studio.