Video marketing isn’t just for big brands anymore. Small businesses are using it to boost brand awareness, connect with customers, and drive sales. From boutiques to dog groomers, video is a powerful, cost-effective way to grow and it might be your smartest move this year.

You don’t think about your mortgage daily—but in today’s market, it’s hard not to. With rates jumping from 3% to 7%, even life-driven moves feel like financial traps. Homeowners are stuck, caught in a freeze that’s bigger than a typical slowdown. It’s a new kind of housing gridlock—confusing, paralyzing, and reshaping how we think about real estate.

This article will explore lesser-known strategies to help business owners enhance their online presence and create a more effective website.