CLIENT PORTFOLIOS
Client Portfolio Spotlight:
Focused Gainz
Who They Are:
Focused Gainz, founded by Sarah M., is a female-owned, performance-driven hybrid gym located in Peabody, MA. The space combines strength training, wellness recovery, and mindset-focused fitness all under one roof.
How We've Helped:
When Sarah reached out, her mission was already strong, but her digital presence needed structure and consistency to match. We’ve managed Focused Gainz’s social media presence by refining their message, improving visual branding, and helping them build momentum online. We’ve turned her vision into scroll-stopping, results-driven content that fuels both community and conversion.
Featured work for Focused Gainz
Focused Gainz is more than a hybrid gym, it’s a performance-driven community built around strength, recovery, and transformation. Since joining forces, we’ve helped amplify that message across every post, reel, and promotion we've created for Sarah on social media.
Social Media Work
Through strategic content planning, targeted messaging, and consistent visuals, we’ve helped Focused Gainz increase reach, engagement, and conversions month over month.
What we handle for Focused Gainz:
-
Weekly content planning and scheduling
-
Caption writing, hashtag strategy, and engagement support
-
Reel editing and posting
-
Promotion of all her business branches: Focused Fuel, Focused Hyrox, and the Salt Healing Room
Featured posts designed for Focused Gainz
Tap the posts for caption examples and service details.
Transforming her Instagram Feed
Taking Sarah's feed from scattered to strategic.
A strong brand needs more than just good content, it needs consistency. We helped Focused Gainz transform their Instagram from a mix of unbranded posts into a clean, recognizable feed that reflects their energy and values. With a clear visual system and bold, on-brand graphics, the page now tells a cohesive story from the very first scroll.
BEFORE
-
Inconsistent posting schedule
-
Mixed tones and visual styles
-
Lack of brand colors or cohesive layout
-
Minimal storytelling and CTA-driven posts
-
Low engagement on core service promotions
AFTER
-
Consistent weekly posting with a branded layout
-
Cohesive use of Focused Gainz’s color palette (purple + white)
-
Clear content pillars: workouts, wellness, events, and community
-
Branded templates and strong visual hierarchy
-
Increased saves, shares, and DM inquiries tied to service posts
Reels & Video Ad Work
Creating high-energy visuals that move as fast as the workouts.
Video plays a huge role in the Focused Gainz brand. We’ve created reels and video ads that spotlight services, showcase events, and keep the community engaged, without losing the gym’s edge.
Recent Reels/Video Ads edited for Focused Gainz:
Sarah M., Owner of Focused Gainz
"Kayley has been doing an amazing job with my social media, even with the bare minimum I’ve been able to give her lately. She’s been making it work, keeping things consistent, and honestly lighting a fire under me to pick up the pace. I’ve been severely understaffed and out of rhythm, but seeing the content she puts out reminds me how important it is to stay visible. Everything looks great, and I’ve truly been loving what she’s been creating!"